Privacy Policy
Last Updated: January 2026
MamaWay ("we," "us," "our," or "the Site") operates mamaway.co.uk. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through forms or enquiries.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Tracking identifiers stored on your device to recognise you on repeat visits.
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and site performance.
- Tracking affiliate conversions and commissions from partner casinos and operators.
- Improving site functionality, content, and user experience.
- Responding to enquiries and customer support requests.
- Complying with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Google Analytics and similar tools to track user behaviour.
- Affiliate Tracking Cookies: To attribute conversions to partner operators and track commission eligibility.
- Marketing Cookies: To display targeted content and advertisements.
You may opt out of non-essential cookies via our cookie consent banner. You can also manage cookies through your browser settings or use tools such as aboutcookies.org.
Third-Party Links
MamaWay provides affiliate links to casinos, bingo operators, and gambling websites. We are not responsible for the privacy practices of these third-party sites. When you click through to partner operators such as Mecca Bingo, your data is governed by their respective privacy policies. We recommend reviewing their terms before engaging.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Access your personal data.
- Request correction of inaccurate information.
- Request deletion of your data (right to be forgotten).
- Object to processing for marketing purposes.
- Request restriction of processing.
- Data portability (receive your data in machine-readable format).
If you are a US resident, additional rights may apply under the California Consumer Privacy Act (CCPA) and other state laws. To exercise these rights, contact us at the address below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Analytics and tracking data are typically retained for 12–24 months. Email addresses and enquiry data are retained for up to 3 years or as required by law. You may request deletion at any time.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a data breach, please contact us at:
Email: privacy@mamaway.co.uk
Website: mamaway.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have mishandled your data.